Your brand is the idea and image used to connect with your audience.
schema7 can help you find your true voice.

Your brand is so much more than just a logo. It's how you talk to people, the images that represent you, and the values your customers feel when they interact with your company. I see branding as the sum of every experience someone has with your product or service—each touchpoint is an opportunity to reinforce who you are and what you stand for.

LMO ADVERTISING BRANDING DESIGN

I led this comprehensive branding project as Interactive Art Director for LMO Advertising, reimagining the agency's entire visual identity. The work included a new logo, brand style guide, apparel, interior design specs, environmental and wayfinding signage, exhibit design, print collateral, website redesign, and social media branding.

To celebrate the launch, we partnered with Phoenix Bikes Arlington, a local non-profit dedicated to educating youth and promoting bicycling. Together we created a custom bicycle up-cycling design that brought the brand to life in an unexpected and meaningful way.

AEM ASSOCIATION BUS WRAP DESIGN

I designed this full bus wrap while an art director for Craft Media & Digital for the Association of Equipment Manufacturers (AEM), a North American trade association representing over 1,000 companies across agriculture and construction equipment sectors worldwide. The bus travels to events nationwide, serving as both rolling advertisement and a dynamic backdrop for stages and promotional activities.

The design needed to work at multiple scales—catching attention while moving on highways and interstates, while also functioning as a compelling visual element when parked at trade shows and advocacy events. This dual purpose required bold graphics and clear messaging that would represent AEM's brand and mission whether the bus was in motion or serving as part of their event presence.

BUILDING FOR MISSION BRANDING DESIGN

A comprehensive branding partnership to launch Building for Mission, a community-building consulting company.
Through strategic discovery sessions, schema7 developed a cohesive brand identity system that authentically
represents their mission-driven approach and business objectives.

The final deliverables included a complete brand package with logo design, color palette, typography system, and supporting visual elements, plus a detailed brand style guide for consistent application. This foundational work positions Building for Mission to make a powerful first impression while maintaining brand integrity as they grow and evolve in the marketplace.

“Building for Mission (BFM) equips and empowers mission driven organizations and
individuals to reach their full potential through strategy and talent consulting.”