schema7 : the design workshop is the design portfolio website of Hernando Hernandez. 

I bring solid professional experience that merges technology and design. Whether it's online advertising, web design and development, or art direction—my varied skills and attention to detail bring a unique approach and personality to your projects.

I strive for thorough user research and planning, substantive design, user-centric technology, compelling storytelling, and honest communication.

THE WASHINGTON BALLET

As Art Director for Craft Media & Digital, I developed a comprehensive brand campaign for The Washington Ballet. This multi-platform initiative included strategic social media advertising, print collateral, and dynamic theater installations that elevated audience engagement across the company's diverse programming.

The campaign promoted premier productions including Thee World Premieres, the Contemporary Masters series, and the acclaimed Sleeping Beauty. Each creative execution balanced the ballet's prestigious legacy with contemporary design to attract both traditional patrons and new audiences.

AUTODESK CONSTRUCTION CLOUD HOMEPAGE REDESIGN

I led the art direction and design for this Autodesk Construction Cloud homepage redesign, collaborating with content, web development, and product teams. The redesign organized information more clearly and created intuitive pathways for different user types.

Using clean visual design, simplified navigation, and straightforward language, the new site speaks to everyone—from individual contractors to large enterprises—without overwhelming them. The design guides each visitor toward the right tools and information, making the site more welcoming and effective at converting visitors into customers. Visit Website >

EXPEDIA HOMEAWAY WEBSITE DESIGN

As Art Director for Craft Media & Digital, I designed this advocacy and public policy hub for Expedia's HomeAway short-term rental operations. The site served property owners and stakeholders with news, policies, and advocacy information affecting short-term rentals.

Working closely with Expedia's content teams, information architects, and web developers, I created a clean, modern site that made information easy to find and digest. I developed detailed wireframes before the design phase to ensure intuitive user pathways and accessible content for the target audience.

BUILDING FOR MISSION BRANDING PROJECT

I partnered with Building for Mission to launch their community-building consulting company through comprehensive branding. Strategic discovery sessions informed a cohesive brand identity system that authentically represents their mission-driven approach.

Deliverables included logo design, color palette, typography system, supporting visual elements, and a detailed brand style guide for consistent application. This foundation positions Building for Mission to make a powerful first impression while maintaining brand integrity as they grow.

“Building for Mission (BFM) equips and empowers mission driven organizations and
individuals to reach their full potential through strategy and talent consulting.” 

VERIZON PUBLIC POLICY ADS

I created these print, digital, and concept ads for Verizon's public policy division to promote network services and advantages to state and city governments. The campaign fostered a positive outlook on Verizon's network expansion nationwide, targeting consumers for awareness and lawmakers for public policy advocacy.

Designed as Art Director for Craft Media & Digital.

PUREFLIX MOBILE APP UX/UI REDESIGN

In partnership with Element84, I reimagined the user experience for PureFlix's mobile streaming platform, which delivers family-friendly and faith-based entertainment across desktop, mobile, and smart TV.

Through comprehensive user research and testing, I streamlined content discovery with intuitive navigation, enhanced visual storytelling through optimized imagery, and simplified user pathways that connect audiences to their desired content faster. The interface refresh integrated updated typography, color systems, iconography, and graphic elements for seamless brand alignment across all touchpoints.

SCIVATION DIGITAL BANNER ADS
Client : Sparky's Garage Agency for Scivation

I partnered with Sparky's Garage in Leesburg, VA to design digital banner ads promoting Scivation's new line of nutritional supplements. These ads targeted health-conscious athletes seeking an edge in sports nutrition and these ads appeared on health, nutrition, and sports-related websites.

A COLLECTION OF WORK IN VARIOUS CATEGORIES